The actress has just launched a ready-to-wear, eco-friendly clothing line called Happy x Nature (pr: Happy by Nature). All of the pieces were inspired her own bohemian aesthetic, with lots of denim, flowy dresses and soft tees and tanks.
Hudson, who also founded the athletic wear line Fabletics, says she collaborated with a designer and they did a deep dive into her entire fashion history, paparazzi pics and all.
“The brand DNA was really about my closet,” she says. “It has to feel authentic to me because it’s my line. And it was actually kind of odd for me because [the designer] brought in all these phases of my entire fashion life that I’d never seen…I was like, ‘This is crazy!’”
Not only did her personal style come in handy for inspo, so did her acting background.
“You go so deep on a character that we did the same thing with the clothes,” she says. “…The way we started was, she’s a California girl, she’s road tripping through the desert and everything for us is gonna be inspired by nature, which is why we called it Happy x Nature.”
The line, which is affordably priced from $48 to $148, is available on happyxnature.com and in select New York & Company stores.
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